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Faculty

Todd Seidler

Todd L. Seidler, Ph.D.
Contact: tseidler@unm.edu

CV (PDF)
Publication (PDF)
Presentation (PDF)

Todd Seidler is currently the Department Chair of the graduate program in Sport Administration at the University of New Mexico, one of only a few programs that offer both the Master's and Doctorate in Sport Administration. He received his Bachelor's degree in Physical Education from San Diego State University and taught and coached in high school. He then went on to graduate school and earned his Master's and Ph.D. in Sports Administration from the University of New Mexico. Prior to returning to U.N.M., Dr. Seidler spent six years as the coordinator of the graduate Sports Administration program at Wayne State University and two years as the coordinator of the undergraduate Sport Management Program at Guilford College in North Carolina. He is currently in his 15th year at U.N.M. and is serving as Executive Director of the Sport and Recreation Law Association (SRLA), a professional organization for those interested in teaching Sport Law and Risk Management. He is a Past-President of SRLA and in 2006, was awarded the Betty van der Smissen Leadership Award. He has also served on the Executive Board of the Safety and Risk Management Council, as Chair of both the Sport Management Council and the Council on Facilities and Equipment within the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) and is an active member of the North American Society for Sport Management (NASSM). Dr. Seidler is also a Certified Strength and Conditioning Specialist (C.S.C.S., 1987) through the National Strength and Conditioning Association (N.S.C.A.). Dr. Seidler's primary areas of interest include risk management and legal issues in sport and in planning and managing sports facilities. He is active as a consultant on facility planning and risk management for sport and recreation and frequently presents, publishes, and teaches classes such as Risk Management in Sport, Sport Facility Planning and Design, Facility and Event Management, Legal Aspects of Sport and Intro to Sport Administration. Having grown up in Albuquerque, Dr. Seidler is enjoying being back in the sunny southwest. His hobbies include windsurfing, sailing, jogging, SCUBA diving, hiking, and almost anything in the outdoors.

John Barnes

Dr. John Barnes
Contact: jbarnes@unm.edu

CV (PDF)
Publication (PDF)

Dr. John Barnes is an associate professor of Sports Administration who came to the University of New Mexico after serving in the same capacity at Barry University in Miami, Florida. He received his doctorate in Sports Administration from UNM in 2004. Prior to earning his Ph.D., Dr. Barnes obtained a Master of Science degree in kinesiology from UNLV and a Bachelor of Science degree in physical education from California State Polytechnic University, Pomona.

Dr. Barnes worked for many years in athletics as an athletic trainer. His experience involved work at the high school, college, and professional levels. This included three years in the California Angels organization and one season with the Montreal Expos double-A team in Harrisburg, PA. He was also the head athletic trainer at Chaffey College for ten years. Additionally, Dr. Barnes worked in the pharmaceutical industry as a territory representative for Wyeth-Ayerst Labs.

Courses that Dr. Barnes has taught include Financing Sport, Sport Marketing, College Athletic Governance, Consumer Behavior, and Managing the Sport Enterprise. He has written and researched on the subjects of NCAA policy, disability policy in sport, and sport marketing.

David K. Scott

David K. Scott, Ed.D.
Contact: dscott@unm.edu

CV (PDF)
Publication (PDF)
Presentation (PDF)

Dr. David Scott joined the Sport Administration Program at the University of New Mexico in August, 1998. He holds a B.S. in Physical Education from Texas A&M University, an M.S. in Physical Education from Midwestern State University and an Ed.D. in Physical Education with Specialization in Sport Administration from the University of Northern Colorado. Dr. Scott spent the first 10 years of his career teaching biology and coaching several sports in secondary schools in Texas. In 1989, he joined the coaching staff at Midwestern State University as offensive coordinator for football and also served as tennis program coordinator. While at Midwestern State, he also taught lecture courses in exercise science and advised numerous athletes and physical education majors. After completing his doctoral degree at the University of Northern Colorado in 1997, he spent one year as assistant professor of sport management at Southern Illinois University before moving to Albuquerque to join the program faculty in Sport Administration. In 2004, Dr. Scott became the Department Chair of Health, Exercise and Sports Sciences at UNM and in 2008 moved into his current position of Associate Dean for Research in the College of Education. Courses that Dr. Scott has taught in Sport Admin at UNM include Sport Leadership, Organizational Theory for Sport, Administration of Sport Personnel, Public Relations in HPER, Principles of Coaching, and Management Concepts for Sport and Fitness. His research emphasis area is in leadership and organizational behavior in sport organizations with a secondary interest in predictive data mining for sport management. He also has interest in coaching and athletic administration education and conducts workshops dealing with various aspects of leadership and management training for coaches and athletic administrators. Dr. Scott enjoys trail running with his Alaskan Malamutes, racquetball, trout fishing, and hiking. He is a member of the North American Society for Sport Management, and the American Alliance of Health, Physical Education, Recreation, and Dance.

Luke Lunhua Mao

Luke Lunhua Mao, Ph.D.
Contact: lmao@unm.edu

CV (PDF)
Publication (PDF)
Presentation (PDF)

Luke Lunhua Mao, Ph.D., is an Assistant Professor of Sport Administration with the Department of Health, Exercise & Sports Sciences at the University of New Mexico. He holds a Ph.D. in Health and Human Performance with a specialization in Sport Management from University of Florida, and an M.Ed. in Sports Sociology and Humanities with a specialization in Sport Management from Shanghai University of Sport, China. His primary research interests are econometric and behavioral analyses of consumption practices in sports domains, such as sports gambling, sponsorship, spectatorship, sports participation, and services. He has published his research in various peer-reviewed journals including Journal of Customer Behaviour,Journal of Gambling Studies, Journal of Applied Marketing Theory, International Journal of Sports Management and Marketing, and Sport, Business, Management. His professional memberships include the North American Society for Sport Management (NASSM), Sport Marketing Association (SMA), and International Olympic Academy Participants Association (IOAPA). Additionally, he has also served as a reviewer for several academic journals and conferences, including Sports Management Review, International Journal of Sport Marketing & Sponsorship, Measurement in Physical Education and Exercise Science, Sport & Communication, and Sport, Business, Management.

Prior to coming to the United States, Dr. Mao spent seven years as the international relations manager at the Shanghai University of Sport, China. His experience involved work with various international sport enterprises, including international sport organizations, professional sport leagues, sport equipment manufacturers, sport consulting agencies, and sport research institutions. Over the years, he initiated and managed over 10 joint venture sport education programs, took part in several initiatives to promote American football, rugby, and baseball in China, made academic/ business visits to many world-renowned sports programs and companies, served as a representative of China at the IOC International Session for Educators and Officials, and translated a sport marketing textbook from English into Chinese. 

Alfredo Martinez, Ph.D.
Contact:alfredom@unm.edu

CV (PDF)
Publication (PDF)
Presentation (PDF)

I am a New Mexico native whose wife is Becky and four children are Marquez, Aleah, Kayla, and Mekaio. I attained my undergraduate degree in elementary and secondary Physical Education with a minor in Health Education at the University of New Mexico, completed a Master of Arts degree in Sports Administration from the University of Northern Colorado and earned my Ph.D. in Curriculum and Instruction in Physical Education with a minor in Educational Psychology from the University of New Mexico.

Before retuning to UNM in the Fall of 2003, I had taught Physical Education, Health Education and Special Education for the Albuquerque Public Schools at the high school level for 14 years. I coached high school Football for 16 years and Track for 9 years. I have also been coaching multiple youth sports for the past 11 years. I am a Tier III New Mexico state-licensed administrator and have Tier III teaching licenses in Physical Education, Health Education, Special Education and Coaching.

At the University of New Mexico, I have instructed 33 different courses, which include physical education professional and methods courses at the undergraduate and graduate levels. I am currently an Assistant Professor in the Sports Administration department and I am teaching Sport Sociology, Ethics in Sports, Administration of Interscholastic Athletics, Principle of Coaching and am the Internship Supervisor for the Sports Administration Program. I am also currently the coordinator for the Coaching minor.

I am formally a faculty member within the Physical Education Teacher Education Program, and was Program Manager of the Physical Education Activity Program for 8 years. I developed a course on classroom and behavior management within a physical education setting and supervised numerous pre-student teachers, senior level student teachers and adivse master and doctoral students.

My hobbies are family, coaching youth sports, camping, skiing, boating, tennis, racquetball, golf, and fishing.

arketing, and Sport, Business, Management. His professional memberships include the North American Society for Sport Management (NASSM), Sport Marketing Association (SMA), and International Olympic Academy Participants Association (IOAPA). Additionally, he has also served as a reviewer for several academic journals and conferences, including Sports Management Review, International Journal of Sport Marketing & Sponsorship, Measurement in Physical Education and Exercise Science, Sport & Communication, and Sport, Business, Management.

Prior to coming to the United States, Dr. Mao spent seven years as the international relations manager at the Shanghai University of Sport, China. His experience involved work with various international sport enterprises, including international sport organizations, professional sport leagues, sport equipment manufacturers, sport consulting agencies, and sport research institutions. Over the years, he initiated and managed over 10 joint venture sport education programs, took part in several initiatives to promote American football, rugby, and baseball in China, made academic/ business visits to many world-renowned sports programs and companies, served as a representative of China at the IOC International Session for Educators and Officials, and translated a sport marketing textbook from English into Chinese.